So, you’re convinced … you want to build an email list that engages your readers, builds a relationship, and persuades your audience to take the actions you want? How do you do that, exactly? Here’s a quick tutorial with the essential steps: 1. Choose a robust email provider The first step in building an email […]
Archives for January 2014
2 Distinct Ways to Enhance your Targeting in Email Marketing
We all know how customers feel about getting spam so you can most likely understand why targeting your e-mail advertising to feel less like spam and even more like a personal letter can be crucial to supporting leads and sealing conversions. In fact, simply segmenting your e-mail list in one of the most basic manner […]
Email “Secret Weapon”
I know, it seems weird, right? Email is supposed to be dead. These days it’s all about social networking, mobile marketing, and the latest and greatest hot new platform. But here’s the thing. If you want to get your readers to take action (whether that’s buying a product or service, thinking in a new way, […]
First Seem Impossible
“So many of our dreams at first seem impossible, then they seem improbable, and then, when we summon the will, they soon become inevitable.” Christopher Reeve
Email Marketing Is Mobile Marketing
So you want to boost your mobile marketing, right? That’s smart … mobile is the way to go, as mobile devices get wider and wider adoption. And what’s the very first weapon you should fire off in your quest for the mobile reader? Wait for it … Email. Sound crazy? Mobile marketing is advertising that […]
Unique Marketing Opportunity Using Facebook
In November 2006, Facebook Pages were released as an advertising platform. Before its launch, internet marketers simply purchased ads to promote their products and services. However, thanks to Facebook, internet marketers now have a way to have an entirely unique opportunity to market products or services. The great thing about Facebook Pages is that it […]